Digital product designer, leader & founder
Based in Copenhagen
St George's St, Norwich - '24
Hello friends,
I'm Luke, a craft-lead design leader from the UK, living in Copenhagen Denmark.
I sharpened my skills in London, partnering with world-beating digital product agencies to deliver projects for the likes of Google and The BBC.
I moved to Scandinavia and founded my own digital product studio where we used everything we understood about building exceptional digital products, to help founders of early stage startups grow their ideas and allow their businesses to thrive.
Right now, I'm working at Visit Group to deliver best in class experiences across an entire ecosystem of digital products in the travel and tourism space, as well as developing a people-first design culture and product design practice.
I'm as comfortable and capable workshopping ideas with the top brass, as I am walking a cross functional team through my latest designs and flows - and while I've been in the game for a long time now, I'm still happiest when I'm getting my hands dirty on the tools with the people building the finished article.
Outside of work, I'm a hobbyist musician, an ornithology and wildlife nerd, and a dyed in the wool Norwich City FC fan.
If you'd like to talk about the prospect of working together, let's grab a coffee and chat.
I'm Luke, a craft-lead design leader from the UK, living in Copenhagen Denmark.
I sharpened my skills in London, partnering with world-beating digital product agencies to deliver projects for the likes of Google and The BBC.
I moved to Scandinavia and founded my own digital product studio where we used everything we understood about building exceptional digital products, to help founders of early stage startups grow their ideas and allow their businesses to thrive.
Right now, I'm working at Visit Group to deliver best in class experiences across an entire ecosystem of digital products in the travel and tourism space, as well as developing a people-first design culture and product design practice.
I'm as comfortable and capable workshopping ideas with the top brass, as I am walking a cross functional team through my latest designs and flows - and while I've been in the game for a long time now, I'm still happiest when I'm getting my hands dirty on the tools with the people building the finished article.
Outside of work, I'm a hobbyist musician, an ornithology and wildlife nerd, and a dyed in the wool Norwich City FC fan.
If you'd like to talk about the prospect of working together, let's grab a coffee and chat.
I've built things over the years together with some of these fine folk:
A few firm favourites
Here's some of my favourite projects from recent years.
Secret squirrel
A hush-hush project I’m not allowed to talk publicly about yet. You’ll need to use a password for this one.
Foundgood
A platform enabling digital impact measurement for philanthropic foundations and change makers.
Some other career highlights, showcased on other people’s websites
Sourcewhere
A mobile app that reimagines the way hard to find luxury fashion items are sourced.
Google digital workshop
A massive open online course platform to help train millions of small business owners to digitally transform their businesses.
TechSoup Quad
A hybrid platform that supports nonprofits with access to technology, services and community.
BBC Eavis / Glastonbury
Developing a scalable and bespoke events CMS that allowed the BBC to live-stream Glastonbury festival before that was even really a thing.
Google live case
An interactive web experience for the Google store to allow people to create their own phone cases using Google products and services as inspiration.
BBC Academy
An online knowledge base to provide educational content for anyone pursuing a career in broadcasting, journalism, production and technology.
Let’s talk about values
Here’s a set of principles that guide me in the work I do. Equal parts manifesto and personal checklist of things to always remember.
Play the game better or play a better game
This one's a little bit down to my punk rock roots. I’ve always been a challenger of convention.
People are the most complicated part
No decision of significance happens without involving people. Failing to understand them is just plain failing.
Difficult questions from a place of love
I work to foster relationships where it’s safe to debate, and speak candidly, with the spirit of friendship.
The constant hunt for ‘good enough’
The fine art of balancing a high degree of quality, with a pragmatism around launching and learning.
If we’re not learning, do something else
I've vowed to never plateau. I need to know progression is happening, even if it's not the progression I planned.
Give your all to those you care most about
I approach everything with integrity. But I move the earth for the people who have truly earned my trust.