Head of design.Still doing the doing.

Leading and crafting digital products across teams and platforms.
On parental leave until September 2026.

Worked as part of some of the world's best digital and design teams:

Design of every shape and size, from early stage startup to enterprise tech

I've spent the last 20 years creating digital products — in-house, as a consultant, and as the founder of my own design studio. I've worked across industries and alongside some exceptional teams and people.

This portfolio is a curated snapshot of that work — a selection of the projects I'm most proud of and able to share publicly.

Let's talk about values

There's a core set of principles that guide how I work — part manifesto, part checklist. They're what I return to when I need to sense-check decisions and stay true to myself.

If you know me, you've probably heard these before.

Play the game better, or play a better game

People are always the hardest part

Difficult questions from a place of love

The constant hunt for “good enough”

When the learning stops, change it up

Those who mind don’t matter, those who matter don't mind